Our friendly staff will hand you a branded lanyard with your accreditation pass and show you around the conference room. Choice of seating is first-come first-served (except for VIP tables).

Location: In front of the Main Conference Hall

Peter will familiarize the audience with the overall scope of the conference, daily schedule and the flow of the panel-discussions, individual case-study presentations and dynamics of Q&A sessions.

Location: Main Conference Hall

Overview:
Audience will experience a journey filled with questions, impulses and thoughts about why customers are really purchasing products and will get tools that help product managers to identify those needs and bring them into product development.

Key take-aways:
1. Customers purchase products based on a specific hidden need
2. Customers using products different as intended
3. Not all are happy if their problems are solved

About the Speaker:
Wolfgang is a passionate product management enthusiast who puts the why into products to meet customer value and improve positive product experience.

He strongly believe that any company will benefit from the customer-centric view on products and can win happy customers with the help of product management.

As a coach, Wolfgang supports companies in implementing product management methodology and leads product management departments to excellence. His guiding principle is that with a strong focus on simplicity, design and user experience every product can be a success.

Location: Main Conference Hall

Location: Main Conference Hall

The coffee-break makes for a great occasion to mingle around with delegates, share instant feedback about presentations you enjoyed the most, engage in casual chat and visit the sponsors exhibition area.

Location: Outdoor Swimming Pool Bar Area

Overview:
Presentation delves into strategic aspects of product development, focusing on ideas that augment user value. It explores Sofascore's current best practices, the nuances of global product development, and the outlined strategies for achieving the status of the world's premier sports platform. Attendees will gain insights into the critical role of ideation, Sofascore's methodologies, and the roadmap toward global leadership in the sports platform domain.

Key take-aways:
1. Biggest challenge: Identifying ideas that drive progress
2. Compulsory refinement phase within the team - defining goal to be achieved
3. Building competitive advantage in the market - being first or being the best?

Location: Main Conference Hall

Overview:
This case-study will demonstrate the role of Product Owners (POs) in companies of varipus sizes and across different industries, showcasing that despite differences in technical skill requirements, certain “soft” skills and understanding of core processes enables success in any industry. It will also touch upon how AI is reshaping the role of a Product Owner.

Key take-aways:
1. Soft Skills as the Foundation Over Hard Skills: Regardless of industry, certain soft skills are crucial for a PO's success
2. Understanding Processes: A deep grasp of core processes enables POs to adapt to various industries
3. PO role Evolving with AI: As AI reshapes product management, POs must evolve, integrating AI insights into their strategies.

Location: Main Conference Hall

Overview:
The speech will explore the challenges of introducing Objectives and Key Results (OKRs) in large organizations, highlighting the significance of training, clarity, and localization in addressing these obstacles.

Objective 1: Training and Coaching - Unleashing OKR's Potential In large organizations, the simplicity of OKRs can hide the challenges they pose. Training and coaching are indispensable in helping employees adapt to this change. Comprehensive training provides them with the skills and knowledge necessary for powerful objective setting, mitigating the resistance that often accompanies such transformations. Overcoming this obstacle is vital to realizing OKRs' true potential. Without these, the deceptively simple OKR framework can lead to disappointing results.

Objective 2: Clarity in Adoption and Expectations The complexity of large organizations often makes it difficult to focus on objectives and expectations. Achieving clarity is imperative when introducing OKRs. Organizations must communicate the purpose and set precise expectations. This clarity facilitates better measurement of success, aligns diverse teams, and ensures a successful OKR journey. Without it, large organizations risk misalignment and employee frustration.

Objective 3: Localization for Alignment In large organizations, achieving alignment across diverse teams is a formidable challenge. Localization, or customizing OKRs to fit team needs and cultures, is the key. It ensures that OKRs become a collaborative, adaptable process that supports alignment. Localization fosters relevance, achievability, and a sense of ownership, even within vast organizational landscapes.

In sum, implementing OKRs in large organizations is challenging and requires careful planning and focus. Training and coaching provide the foundation, clarity illuminates the path, and localization ensures alignment. Embracing these objectives empowers large organizations to unlock the full potential of OKRs and strive for organizational excellence despite formidable challenges.

Key take-aways:
1. OKRs are deceptively simple; do not underestimate the importance of training and coaching
2. Be clear about the reasons for adopting OKR and what are the expectations
3. Be relentless in ensuring that localization of OKR supports the alignment of the organization

Location: Main Conference Hall

Engage in a casual chat with speakers and your fellow delegates. Enjoy the five-star culinary experience, providing a variety of specialties ranging from traditional Croatian food to best international cuisine; and assortment of vegan & vegetarian dishes.

Location: Main Hotel Restaurant

Location: Main Conference Hall

Overview:
The presentation will demonstrate real-world examples showcasing how Bitdefender strategically aligned with B2B partners and ensuing business outcomes and successes resulting from these strategic alignments.

It will provide insights into fostering collaboration among teams and B2B partners, with use-cases of concrete product strategies employed to empower B2B partners for consumer-centric success.

Key take-aways:
1. Strategic Alignment with B2B Partners
2. Collaborative Partnership Dynamics
3. Empowering B2B Partners for Consumer Success

Location: Main Conference Hall

Overview:
Creating an incredible product with flawless design and impressive features is no guarantee of success if it fails to resonate with potential customers. The ultimate challenge lies not only in solving their problems, but also in providing a greater experience for them.

How do we ensure that our products win the hearts of customers?

It begins with acknowledging their real-life experiences and developing empathy. Only by stepping into the customer's shoes can we authentically connect and create products that truly matter to them.

Key take-aways: :
1. Exploring the crucial difference between people's problems and experiences
2. Why people's experiences matter in the product development process
3. How people's experiences impact our approach to solutionizing products

Location: Main Conference Hall

The coffee-break makes for a great occasion to mingle around with delegates, share instant feedback about presentations you enjoyed the most, engage in casual chat and visit the sponsors exhibition area.

Location: Outdoor Swimming Pool Bar Area

Location: Main Conference Hall

Location: Main Conference Hall

Our Moderator Peter will reflect on the key messages from the previous day and give you an insight about what's to follow.

Location: Main Conference Hall

Location: Main Conference Hall

Key take-aways:
1. Overview of GenAI powered hyper-personalized conversational experiences between brands and users
2. How Gen AI is transforming the way we build products
3. How the product teams should adapt to the new era

Location: Main Conference Hall

The coffee-break makes for a great occasion to mingle around with delegates, share instant feedback about presentations you enjoyed the most, engage in casual chat and visit the sponsors exhibition area.

Location: Outdoor Swimming Pool Bar Area

Key take-aways:
1. Large organization's challenges in adopting AI capabilities
2. The differences in classic and AI driven product development
3. How to start your journey (and where to be most careful)

Location: Main Conference Hall

Overview:
In the complex world of telecommunications, product management and product development roles often blend, focusing on speeding up time to market and ensuring desired features of the new services. In this scenario, individuals with a unique skill set combine both roles to ensure end-to-end success, providing the right products to the right customers. This role navigates fast technological changes, encourages innovative thinking and balances between structured processes and flexibility. The presentation explores the ins and outs of an industry shaped by global connections, rules, and tough competition, revealing strategies for success in the ever-changing telecom landscape.

Key take-aways: :
1. People DO make a difference
2. Success is in the navigating processes as both allies and potential obstacles
3. Importance of tailoring the Product Management Role to a unique environment

Location: Main Conference Hall

Overview:
There is a common misconception surrounding Product Managers as simple solution carriers between clients and the development team. And then, there are other cases where engineers and designers see Product Managers as gatekeepers to innovation and solution inputs. Throughout this presentation, we will explore how a simple problem-focused approach can remove those stereotypes while still moving your product vision forward and making your customers happy.

Key take-aways: :
1. It’s natural that customers usually jump on the final solution for any new feature they want; you should extract the problem they are trying to solve.
2. Problems give you much more space to group them and integrate them within the product vision.
3. Problems offer you a better way to collaborate with other teams in the company; you are not a “my solution is the only solution” island.

Location: Main Conference Hall

Engage in a casual chat with speakers and your fellow delegates. Enjoy the five-star culinary experience, providing a variety of specialties ranging from traditional Croatian food to best international cuisine; and assortment of vegan & vegetarian dishes.

Location: Main Hotel Restaurant

Overview:
This session explores the journey of developing and implementing a broadband product, focusing on the transition from defining product strategy to local implementation. It delves into navigating the end-to-end complexity of aligning customer needs with project timelines, offering insights into the challenges and solutions encountered. Attendees will see a case study of a large-scale projects, managing cross-functional teams, and balancing strategic objectives with operational realities. The session is a valuable resource for professionals interested in product development, project management, and customer-focused innovation in technology sectors.

Key take-aways:
1. Strategic Development to Implementation: Understanding the process of translating a high-level product strategy into actionable local implementation plans
2. Navigating Complexity: Strategies for managing the complexities of end-to-end product development, including customer needs assessment, technical challenges, and timeline management
3. Cross-Functional Team Management: Insights into leading and coordinating efforts across diverse teams to achieve unified goals
4. Balancing Objectives and Realities: Techniques for aligning strategic objectives with practical operational constraints and market demands
5. Practical Outcomes and Adaptation: Emphasizing the importance of adaptability in response to initial results and customer feedback, ensuring continuous improvement and relevance

Location: Main Conference Hall

Overview:
Combining European innovation with Japanese perfection offers a new perspective on the ever-changing world of AI, supercomputing, and large language models (LLMs) in a world where technological boundaries are always being pushed. The presentation explores the ways in which recent developments in artificial intelligence (AI) technologies, such as ChatGPT, Copilot, and LLMs, have complimented our 23 years of expertise in the telecom and corporate sectors.

We will explore how Japan's hunger for innovation has opened doors for AI projects, leading to a novel approach to development and integration.

The presentation addresses today's corporations' critical questions: How can AI be integrated into companies' core strategies? What support can AI offer to developers, testers, and business analysts? And perhaps most importantly, what level of efficiency can be achieved through AI, and at what point does it become counterproductive?

We will also examine the role of AI in redefining product definitions and how AI-based value proposition models are transforming the User Experience (UX) and business value creation. This talk will feature real-case scenarios, providing insights into how AI reshapes what we traditionally understand about product development, user experience, gamification, and value creation in the business realm.

By bridging the gap between theoretical knowledge and practical implementation, this presentation will shed light on how AI is not just an assistant to human resources but a transformative force in the technological and business worlds.

Key take-aways: :
1. Integration of Cross-Cultural Innovation
2. Balancing AI efficiency and Human Resources
3. Redefining Product Development and UX with AI

Location: Main Conference Hall

Overview:
Transcom's transformation journey from a traditional Business Process Outsourcing (BPO) company to an AI-driven leader in Customer Experience (CX) was not without its challenges. The integration of advanced AI capabilities with their existing infrastructure proved to be a formidable obstacle. However, through company employees' determination and a relentless focus on innovation, Transcom successfully has overcome challenges and is facing many more.

At Transcom, AI is not merely a tool; it is a powerful driver for positive change. We recognize that AI has the potential to augment the capabilities of their talented human workforce, allowing them to deliver exceptional customer experiences that go above and beyond. By embracing AI and leveraging its capabilities, Transcom is poised to continue leading the industry in providing outstanding CX.

Key take-aways:
1. Strategic transformation roadmap
2. Impact on customer experience
3. Organizational culture shift

Location: Main Conference Hall

The coffee-break makes for a great occasion to mingle around with delegates, share instant feedback about presentations you enjoyed the most, engage in casual chat and visit the sponsors exhibition area.

Location: Outdoor Swimming Pool Bar Area

Overview:
In a world brimming with software innovation, the challenge lies not only in marketing a product effectively but also in shaping a product that resonates with market demands. "Market the Product, or Product the Market: Unraveling the Product Marketing Conundrum" is a presentation that dives into the crucial role of product marketing in the software industry and how its timing impacts the product's success.

This 30-minute session will explore the contrasting scenarios of product marketing: being involved from the onset versus stepping in at a later stage. The first scenario, 'Product the market', emphasizes the strategic integration of marketing insights during the product development phase. It's about understanding and anticipating market needs, shaping the product's features, capabilities, and innovations accordingly. This approach is proactive, focusing on aligning the product's development with emerging market trends and customer expectations, thereby enhancing its market fit and appeal from the very beginning.

Conversely, the second scenario, 'Market the product', deals with marketing a fully developed software product. Here, the challenge is to create compelling narratives for a product whose features and functionalities are already set. This reactive approach requires a deep understanding of the product's strengths and the art of positioning these features to meet the already established market needs and customer expectations.

The presentation will delve into how each approach impacts the product's market performance, discussing strategies to ensure effective product marketing regardless of the timing of involvement. Attendees will gain insights into the importance of integrating product marketing throughout the product lifecycle, from conception to launch. We will explore how early marketing involvement can shape product development for better market alignment, and how late marketing engagement can still pivot a product towards success through strategic communication and positioning.

Key take-aways: :
1. Early Product Marketing Integration: Crucial for shaping the product to meet market needs from the start, enhancing its market fit and appeal.
2. Late Product Marketing Entry: Focuses on creating compelling narratives for a fully developed product, emphasizing strategic communication and positioning to meet market demands.
3. Impact on Market Performance: Regardless of timing, effective integration of product marketing is key to aligning the product with market trends and customer expectations, influencing its overall success.

Location: Main Conference Hall

Location: Main Conference Hall